The brief was to convince travelers that Abu Dhabi is a must-see summer destination even during its hottest time of the year. While other typical summer places may be a standard go-to, Abu Dhabi has an entire set of world-class experiences you can’t find anywhere else in the world. That is what this campaign is all about, taking a traditional summer and giving it a twist that only Abu Dhabi can.

Services: Campaign ideation, social content ideation, story pitching, design, and pre-production support.