Our task was to create a campaign that spoke to select kinds of travelers into exploring Panama’s three key attractions. Using dance as an expression of Panama’s magnetic pull, this campaign highlights the few who hear and follow their call into Panama, ultimately discovering what brought them there: the tropical Blue Macaws of the rainforest, the spirit of the indigenous communities, or the blue waters of the Pacific and Caribbean oceans.

Services: Campaign ideation, pitching, pre-production, on-set direction, post-production direction, design, photography.