Client:
Visit Panama
Role: Freelance Creative Director
“Live For More” Campaign
Who better to convince you to book a trip than a friend who’s just returned from one? Through a lively montage of flashbacks showing all the fresh moments in their mind, three distinct travelers show us glimpses of their unexpected adventure.
We set out to move beyond the polished beauty of typical tourism ads, embracing the authenticity of travel—the people you meet, the detours you take, and the spontaneous moments along the way—all seen through the traveler’s eyes.
Ethical and sustainable considerations guided the selection of experiences, locations, and activities, ensuring the promotion of responsible tourism.
Services: Creative direction, design, pre-production, production, on set art direction, post production direction.
Beautiful Destinations 2023-2024
“Live for More” Campaign Refresh 2024
For the 2024 iteration of Live For More, we shifted from showcasing diverse experiences to showing travelers exactly where to find them
Panama wanted to emphasize how its compact geography makes it possible to experience striking contrasts—beach to rainforest, city to mountain—all within easy reach. This campaign refresh reinforced that message, positioning Panama as a destination where more adventure is always close by.
Animated Banners
Website Refresh & Proximity Messaging
Credits
Agency: Beautiful Destinations
Partner Agency: Star 5 Panamá
Head of Production: Michael Anderson
Group Account Director: Angel Zhang (2023), Will Allen (2024)
Account Supervisor: Meagan Heaney
Creative Director & Design: Isabel Taborga
Copywriter: Natalie Stoclet
Producer: Jesse Selwyn
Directors: Morgan Oliver-Allen, Clé Hunnigan, and Julie Valentina (2023), Alexis Lefrene (2024)
Cinematographers: Keane Luong, Sage Stephens, and Joey Loreto (2023), Sage Stephens (2024)
Editors: Keane Luong and Timothy Le (2023), Alexis Lefrene, Timothy Le (2024)
Senior Post-Production Manager: Oliva Mazzetti
Post-Production Manager: Ethan Cannon
Designer: Rebecca Teeple