As women, we tend to have the bad habit of using words that discredit us before we even get to the point. Words like: “Sorry,” “I Just,” “I Feel,” and “I might be wrong”. To create awareness, we set out to position these words as cuss words to get us all thinking about how words can empower – and disempower us.

The campaign included an OOH take-over of Boston, a website that hosted a digital swear jar, and an activation at the Women’s Leadership Forum that raised over $2,000.

All proceeds were donated to Big Sister Boston.